This project is designed to increase visibility and understanding of Israeli brands by Russian-American Jewish community, and strengthen the community’s connection with Israel through purchasing Israeli products.
In the Russian-American Jewish Community, Israel is most frequently associated with religious and cultural frameworks. In addition to rich religious and cultural background, Israel is one of the world’s leaders in business innovation. This project is designed to increase visibility and understanding of Israeli brands by Russian-American Jewish community, and strengthen the community’s connection with Israel through purchasing Israeli products. The project entails creating an online platform that will introduce the readers to the modern Israeli business environment and brands. The online platform and the corresponding launch event, will promote active engagement of Russian-American Jews with Israel via developing new consumer behaviors that support Israeli economy.
COJECO was formed in 2001 as an umbrella organization for grassroots community organizations of Russian-speaking Jewish immigrants in New York to make their voices heard and respected. Today we represent over 30 such network organizations, including young adult leadership groups, Holocaust Survivors, professional associations, arts & culture organizations, and social justice groups.
COJECO was formed in 2001 as an umbrella organization for grassroots community organizations of Russian-speaking Jewish immigrants in New York to make their voices heard and respected. Today we represent over 30 such network organizations, including young adult leadership groups, Holocaust Survivors, professional associations, arts & culture organizations, and social justice groups.
353 Lexington Ave,
Suite 1002
New York, NY 10016
Tel: 212-566-2120 E-mail: info@cojeco.org
Website by Limus Design
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