Helping American Jews Understand Israeli Brands

In the Russian-American Jewish Community, Israel is most frequently associated with religious and cultural frameworks.  In addition to rich religious and cultural background, Israel is one of the world’s leaders in business innovation. This project is designed to increase visibility and understanding of Israeli brands by Russian-American Jewish community, and strengthen the community’s connection with Israel through purchasing Israeli products.  The project entails creating an online platform that will introduce the readers to the modern Israeli business environment and brands. The online platform and the corresponding launch event, will promote active engagement of Russian-American Jews with Israel via developing new consumer behaviors that support Israeli economy.


Maria Blekher Made in Israel